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I want you to first forget for a moment all the other demographic data you’ve tagged people wi...

Every candidate should learn how to handle a tough audience. Simply put candidates should avoid appe...

How to Challenge and Beat an Incumbent Anyone thinking of running against an incumbent must make a c...

One of the purposes of this newsletter is to give officeholders, would-be candidates and political j...

In this issue of the newsletter we cover some basics on how a candidate can handle negative campaign...