The next section details what the
different fields mean that DonorSearch provides.
#2 – Definitions of DonorSearch
Fields and their Meanings
Click here to download a PDF of
DonorSearch field definitions: Donor Search_Definitions.pdf
This page provides an overview on key
DonorSearch Fields, along with descriptions of each: https://www.donorperfect.com/factsheets/donorsearch-factsheet/
Taken from the PDF above. Below is the definition of each item that appears in a contact’s Donor Search
DS Rating: An
overall rating for the profile based on the detail found. DS1-1, DS1-2 and
DS1-3 are high scores indicating that the individual has above average major
gift potential. To see the definitions for all DS Ratings, go to: https://www.donorsearch.net/donorsearch-ratings-system/
This is a subjective assessment of the report accuracy. Two quality scores are
calculated, one for matches based on wealth and another for matches based on
giving. A good quality score is 18.0 or higher and is strong evidence that the
content is the person who was searched. A low quality score at or below 17.0 is
an alert for the user that the profile content requires closer scrutiny.
Estimated Capacity: An estimated 10% of the individual’s net worth. If an individual fully commits
to an organization, the thought is the individual will donate 10% of their
assets over a 3 to 5 year period. This is an estimated 10% of their net worth
based on the wealth information found.
Range of Largest Gift Elsewhere: Upper limit/range of amount of largest gift ever given (from
all collected data).
Estimated Real Estate: The dollar total is the sum of all properties currently
owned/found. Contains market and assessed value.
990PF Flag: Search
against all of the 990PF documents, Lists the private foundation names that are
the same as an input name.
Aggregate Charitable Giving: Sum total of all charitable giving found for the contact
searched MINUS POLITICAL GIVING.
Number of Charitable Gifts: This is the count of the number of Charitable Giving gifts
totaled in the Aggregate Charitable giving field for the contact.
Aggregate Political Giving: This is the sum of the lower gift for all political gifts
found for the contact. Data is pulled from SEC filings. Contains all federal
and state political giving; may contain some municipal political giving, depending
on size of municipality.
This amount is the sum total of the
REP Giving, DEM Giving, and Other Political Giving categories.
Number of Political Gifts: This is the count of the political gifts totaled in the
Aggregate Political Giving field found for the contact.
Flag for SEC Insider: Flag for individuals that own a minimum of 5% of a publicly traded company,
or are policymakers (C-level, board members, etc.) have a regulatory obligation
to publicly report their stockholdings in companies where they have that
SEC Insider Holding: Current holdings for individuals that own a minimum of 5% of a publicly
traded company, or are policymakers (C-level, board members, etc.) have a regulatory
obligation to publicly report their stockholdings in companies where they have
that position. SEC stock or insider.
Average HH Income: Average household income from most recent Census (2010).
Plane Ownership Flag: Flag for anyone who is a probable or exact match to owning an airplane
registered with the FAA (all planes must be registered).
Number of Gifts in Higher Education: Number of gifts to Higher Education institutions
totaled below (defined as organizations/institutions classified as a Higher
Education Institution on form 990).
Higher Education Total: Number of gifts to Higher Education institutions totaled
below (defined as organizations/institutions classified as a Higher Education Institution
on form 990).
Number of Education Gifts: Number of gifts to K-12 educational institutions, literacy organizations,
Head Start, and similar types of organizations.
Aggregate Education Giving: Total dollar amount of giving to educational institutions as
Number of Philanthropy and Grant Gifts: Number of gifts to “re-gifting” organizations such as
Charitable Foundations/Trusts and United Way.
Aggregate of Philanthropy and Grant Giving: Total dollar amount of giving to
philanthropy and grant giving organizations as defined above.
Number of Healthcare Gifts: Number of gifts to healthcare related institutions including
hospitals, clinics, birthing centers, hospices, transplant services,
Alzheimer’s Association, research organizations, Susan G. Komen Foundation, sex
education and family planning services, Planned Parenthood, etc.
Aggregate of Healthcare Giving: Total dollar amount of giving to healthcare organizations as
Number of Arts Gifts: Number of gifts to arts organizations including art museums, symphonies/orchestras,
theaters, and theater groups.
Aggregate of Arts Giving: Total dollar amount of giving to arts organizations as
Number of REP Gifts: Number of political giving gifts to Republican political candidates.
Aggregate of REP Giving: Total dollar amount of giving to Republican political
Number of DEM Gifts: Number of political giving gifts to Democratic political candidates.
Aggregate of DEM Giving: Total dollar amount of giving to Democratic political
Number of Other Political Gifts: Number of political giving gifts to third-party political
candidates and to PACs.
Aggregate of Other Political Giving: Total dollar amount of giving to third-party
political candidates and to PACs.
Number of Society Benefit Gifts: Number of gifts to “society benefit” gifts, which is an
amalgam of all other charitable gifts not listed above, including human service
organizations, youth development, and food banks.
Aggregate of Society Benefit Giving: Total dollar amount of giving to society benefit organizations
as defined above.
Number of Gifts for Religion: Number of gifts to religious institutions including churches
and religious organizations such as Catholic Charities an The Jewish Federation.
Aggregate Giving for Religion: Total dollar amount of giving to religious organizations as
Article: Additional Services
3rd Party Resource: DonorSearch Field_Definitions.pdf
3rd Party Resource: DonorSearch Data (an overview)
3rd Party Resource: DonorSearch (DS Rating) Guide
3rd Party Resource: Donor Search Fields
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