This is a conversation about checklists.
I got this email from a customer this morning:
"I can't tell you how often I've done this: "hurry, hurry - send this eBlast" and then I forget to update the text version!!!!!!!!!!!"
It reminded me of a political campaign I was working on in 2006. |
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We mailed out a postcard that had no contact information printed. On a second mailing we forgot our website.
We immediately instituted a checklist system for ALL outgoing communications (email or printed). That checklist was followed each and every time.
Problem solved. |